Three stage game research of dual-channel supply chain of fresh agricultural products under consumer preference

摘要

Double channel conflict between fresh agricultural products is the focus of the urgent problems. With consumer service preference, this article build a three-stage dynamic game model of the integration of resources during the fresh produce supply chain online and offline distribution to study the effect of the variables in the fresh agricultural products supply, finally through the case analysis, to verify the validity of the method of three stage game of dual-channel supply chain of the distribution of resources integration of fresh agricultural products. The research results have important guiding value to the management of dual-channel supply chain of the distribution of resources integration of fresh agricultural products.