Coke Adds Life

摘要

Atlanta-based Coca-Cola partnered with the World Wildlife Fund and turned its iconic red cans white during the 2011 holiday season to unveil a new marketing campaign in support of polar bear conservation-another Coke icon. Behind the white aluminum cans is a commitment to green that has turned the cola manufacturer into a renewable plastic-packaging pioneer. The company recently launched multi-million-dollar partnership agreements with three biotechnology firms-Virent, Gevo, and Avantium-to expedite commercial development of next-generation PlantBottle packaging made from 100-percent plant-based materials.