The Soaring Cost of E-Commerce

摘要

About this time last year, AT&T introduced a charming Internet-commerce TV commercial about a fictional company called Rubbereyes. The ad (you can still see its Website at www.rubber-eyes.com) tells the story of two entrepreneurial young women who get an idea for a business after unfortunate incidents involving aggressive outdoor activity and their standard inflexible sunglasses. While this duo has no problem designing and manufacturing innovative rubber shades, they run into trouble lining up retail distribution. The merchants simply aren't buying. Not to be denied, the women team up with AT&T Web Site Services, open a store on the Internet bypassing the retailers, and become an instant success.