Bausch & Lomb Finally Sees a Profit in India

摘要

All sorts of multinational companies have been getting India wrong since the country started opening up its economy in 1991. General Foods withdrew its Tang fruit drink because it clashed with Indians' traditional breakfast foods, Kellogg's corn flakes hit similar cultural barriers, Scotch whisky producers priced their product wrong, and Mercedes couldn't figure out how to match price with quality.