Reporters, writers, and editors headed West to teach the techies a thing or two about content. So why all the hangdog looks now? Bin November 1995, Robin Johnson left his job as the senior vice president of corporate development at Time Inc. to join Infoseek, then in Santa Clara, Calif. His job description: to transform Infoseek-at the time little more than a basic search program-from a tech company into a media company. Founder Steven Kirsch, a brainy engineer who had started and sold two technology companies, was convinced that if Infoseek was going to make it, it had to mimic radio and TV by attracting viewers and bombarding them with ads. So Johnson brought in some journalists from Time Inc., Dow Jones, and Ziff-Davis; he hired about 50 ad-sales guys from New York, Detroit, and Chicago.
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