The Jordan Effect

摘要

Words no longer suffice when the subject is michael jordan. You need numbers. Call him the very best basketball player who ever lived, and no one puts up much of a fuss anymore: Five championship rings, five MVP trophies, a record ten scoring titles-yeah, he's got more game than anybody. Ask whether he's worth all that money he's paid by Chicago Bulls owner Jerry Reinsdorf, and you're still not likely to start any bar fights. Sure, Jordan's salary is some $34 million this sea- son. But hey: Since Reinsdorf bought 56% of the Bulls for $9.2 million the year after Jordan arrived, his investment has grown more than 1,000%-the team is now worth well over $200 million.