PRINOVA has made a name for itself in the manufacturing of nutrient premixes and the distribution of food, beverage and nutritional ingredients, with its brand strongest in Europe and the United States. The company is also prepared to make it in the APAC market. "We have roughly USD800 million in sales," said Prinova group managing director, Nic Dam. "In Europe and the United States, we are well-known, however, it is a different story in Asia where Prinova is recognised for sourcing, more than its value-added business." The company is looking to increase its stakes in infant nutrition and sports & lifestyle nutrition markets in particular. "One of Prinova's key strengths is working with brands on sports nutrition-based products which have now crossed over to the general wellbeing/ lifestyle market. We have a wealth of experience in working with customers on products such as pre, intra and post workout, meal replacement, supplements, energy boost etc., and in a range of delivery formats from bars, to powders, to RTD beverages, to gummies and tablets. I think what we do very well is taking the knowledge base we have developed in the US and European markets and sharing this expertise in new and emerging markets to help customers understand important trends and how they can be targeted in order to help create a successful new product launch."
展开▼
