The news of the massive recall of products made with peanuts from the Peanut Corp. of America (PCA) is fading from the headlines, but the food industry will long grapple with the aftermath of the situation. According to Bill Marler, managing partner of Marler Clark, a law firm representing some of the victims in the PCA case, the cost to the industry could add up to a half a billion dollars by the time it's over. These costs will come in the form of litigation, brand defamation and loss of consumer confidence, all ofrnwhich will impact sales at supermarkets and restaurants.
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