Study on the Development Strategy of Shandong Home Stay From the Perspective of Local Culture

摘要

Rural home stay is not only a popular tourist accommodation products but also an important carrier of local culture. In recent years, rural home stay has shown a well-developed trend as the State vigorously develops rural tourism. Starting with the study of the theory of home stay, this paper, on the basis of analyzing the connotation of the local culture and the local culture of home stay, focuses on the characteristics of Shandong local culture, and forms the products of home stay with different characteristics, interdependence and complementarity through effective integration, so as to promote the cluster and sustainable development of Shandong home stay industry.