Netno-Mining: Integrating Text Mining with Netnographic Analysis to Assess the Perception of Travelers using Select OTA Services in India

摘要

In this paper, a new term is coined andreferred to as "Netno-Mining," which integrates twowords Text mining and Netnography. In this paper,different results obtained by processing netnographicdata and text mining techniques are used to interpretsatisfaction, perceptions of travelers using onlineservices of select travel companies in india. Thispaper also talks more about the Integration ofnetnographic analysis and text mining as aninnovative method to assess the consumer sentimentsof select online travel services in india. The novelapproach helps to derive sentiments, perceptions,and its interpretation in the context of consumer andtravel company too. A detailed architecture of theNetno-mining approach has been used to explainvarious steps in assessing the perceptions oftravelers. In this approach, various websitecomponents such as website time to load, Service andsupport, Information depth, the content of thewebsite, User-friendliness are used as parameters tocompare the satisfaction of Travellers of select OTAsuch as MMT, Goibibo, cleartrip, redbus, and yatra.