Analysis of Urban Tourism Development Strategies (using a Model of Strategic Management, (SWOT), Case Study: Noorabad City of Mamasani Township, Iran

摘要

City spaces have been attractive places from a long time ago because they are the most civilized dwelling places including important economic, scientific, recreational, medical, etc. centers and also have natural and historical attractions; that is why they are the most interesting places for tourists. Tourism development is one of the approaches to develop economy and community in different parts of the world and the researchers and programmers have always been interested in it. In this direction considering high potentials in tourism and geography conditions views, etc. Noorabad of Mamasani can benefit from such economic sources (occupation, income, foreign exchange acquisition, etc.), social, politic and cultural occasions for the regional inhabitants. The main purpose of this study is to open a door to prepare Noorabad of Mamasani and develop tourism there, it avoids digressing and exaggerating its role and at the same time highlights the strong points and actual occasions in order to be able to program and develop economic, social and cultural fields there. In the study descriptive- analytic method based on the related literature and library data and field method including observing actual tourism conditions in Noorabad of Mamasani were used ; measurement method was used for field studies and to define strong points , occasions and threats in three viewpoints of city specialists group , office workers and tourists by virtue of analytic model SWOT in order to examine and assess scientifically the touristic and Eco touristic potentials and possibilities of Noorabad . Then some approaches are emphasized to develop Noorabad city and Mamasani township. The findings state that notwithstanding Noorabad of Mamasani has strong points and occasions such as geographical situation, variety of natural sources , historical and cultural attractions , beautiful landscapes , etc. it has some weak points and threats such as lack of tourism foundations , weak management , publicities , etc. ; however , this study is to present wise strategies to help the city preparation and development .