Editor's Page

摘要

Survival It's finally happened. The housing crisis has spread tornthe custom home building business. Not every corner of it, mind you. From what we hear, custom builders who are building for "old money" clients, professional athletes, and movie stars are doing fine. But, really, how many clients like that are there?rnIf your business is struggling as a result of the downturn, it's time to "find a survival strategy." That's the advice of Al Trellis. In case you don't know Al, he's a former custom builder, a past columnist for Custom Home and Builder magarnzines, the president of the consulting firm Home Builders Network, and one of the best educators and thinkers I know in the custom building business. Al speaks and consults with scores of custom and high-end builders each year and always has useful insights into the business. So I recently asked him for his thoughts on the current state of custom building and how builders might navigate these dangerous market conditions.