Details, Details

摘要

In home building, the advice "don't sweat the small stuff' does not apply. Builders seldom build the client's home on the wrong home site, they are unlikely to forget the kitchen, and it is truly rare that they build a two-car garage when a three-car has been specified. As vital as it is for builders to get such big things right, the little things offer a wealth of opportunities to step out from the crowded marketplace.rnBy thinking in terms of experience engineering, builders can find and manage the often overlooked details that transform the home building experience from tolerable to terrific. In doing so, they maximize the word-of-mouth marketing that is so critical to gaining sales in tough economic times.