Stand Out

摘要

Many custom builders are facing the same problem today: fewer customers who want to build custom homes. In the face of market challenges, how do you maintain the strongrnmargins I identified in my benchmarking article ("Hitting the Mark," March 2008, page 28)? After talking with many custom builders throughout the country, I realized those who were successful despite market conditions share a key understanding. They had a precise knowledge of their company's mission, vision, and core values. My challenge to you is to develop that same knowledge.