Not just for business: some evidence on leisure motivations of conference attendees

摘要

Given the tough competition in the conference market, it is crucial to evaluate conferences not only from the point of view of professional utility and networking opportunities available for delegates but also to take into account leisure-related factors influencing attendees' decision making process, a field which undeservedly lacks scientific attention. This letter illustrates the role of leisure-related motivations for an under representative international sample of conference goers.