Cat-Brand Retail Store Arrives in Dubai

摘要

The launch of a Dubai Mall location represents the first of several Caterpillar-branded retail lifestyle stores planned for test markets around the world in the next two years, according to the construction-equipment manufacturer.rnThe result of a collaborative effort between Caterpillar's two largest retail trademark merchandise licensees, Wolverine World Wide and SRI Apparel Limited, the store located in the burgeoning United Arab Emirates city of Dubai has been awarded to the Saudi Arabia-based retail dis-rntributor, Al Garawi Group. Al Ga-rawi is a successful brand marketer in the retail arena in the Middle East, selling full ranges of Cat footwear, apparel and accessories, including belts, backpacks, hats, socks, eyewear and watches.