Doggedly over the past couple of years, machine rental has grown into a solidly viable option for managers of construction equipment fleets. The acquisition strategy has always been sound, but it took a combination of market forces to bring it to this point, where every manager must seriously consider rental against leasing and purchasing. Those forces, as a review, include the implementation of emissions-control technology that boosted prices of new equipment, a pipeline of new construction that struggles to fill up, and the advent of sophisticated financial-management tools that enable managers of both fleet and project to more accurately predict and track equipment costs.
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