With the advent of such technologies as telematics, automated grade control, and all manner of electronically based machine systems—payload management and object-detection, for instance—equipment manufacturers are challenged today with developing an approach, first, to market the technology and its benefits to customers, and, second, to assist customers in understanding the technology well enough to use it advantageously. In this endeavor, the well-trained equipment dealer is the manufacturer's indispensible partner in reaching the customer.
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