Adapting to change - new business models for airlines?

摘要

There is much discussion of the need for new business models for airlines. "We have to find ways of doing things that have not been done before, without compromising on cost. There is no uniform low cost model like there was fifteen years ago", says Alex Cruz, CEO of Vueling. "Hanging on in there and just hoping for old high-roller times to return is the road to oblivion," confirms Willie Walsh, CEO of British Airways. But do new business models exist, or are so-called paradigm shifts nothing more than small changes to existing ways of running airlines?