Skidmore, Owings & Merrill (SOM), Assemble, Kengo Kuma. What do these randomly chosen names signify? What essential image or ethos do they convey? Are their images solid ingots of presence and architectural intention, or more like superficial brandmarks?The images of architects or practices may suggest the cerebral, the commercial, the civic or even the venal, but do they communicate any sense of deeper commitment to the way buildings, places and lives progress?
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