TEST BED: COMMUNICATION THROUGH PRODUCT DESIGN

摘要

From the very beginnings of the practice in 1979, Zaha Hadid Architects (ZHA) has explored and expressed the formal, structural and material strategies within its architecture through product designs. Zaha Hadid Design (ZHD) was established in 2006 to collaborate with a diversity of industries, researching and developing new methods and technologies for product, furniture and fashion design. Adopting an architectural approach (where a complex brief incorporating numerous criteria including programme, context, budget, timescale, as well as the interests of all stakeholders defines the design's core principles), ZHD's formal determinations for products stem from this logical assimilation of constraints to establish a set of rules that are used to test ideas and concepts in an iterative process of experimentation and development.