The Apparel Top 50: Navigating the Line Between Future and Past

摘要

It's a rule of playing the stock market that time in the market is better than timing the market, yet most financial advisors would likely steer their clients away from investing, particularly in an individual stock, when it's at a high point. Invest low, sell high. It's a no-brainer, if you can figure out which companies are undervalued.On the other hand, when you're a company that's traded on the stock market, time is never really on your side. Wall Street isn't looking at the long-term, and the market will punish you if you don't meet its expectations. It's a quarter-to-quarter game. The best time to make an investment in yourself is when the sun is already shining on your business, and you have money to spend. Because even if you've hit a sweet spot, you can rest assured that resting on your laurels will give some other company an opportunity to knock you off of it.