As its political risk profile continues to improve, Colombia is rapidlynevolving into one of Latin America's highest-potential consumer markets.nFrom retail to soft drinks, foreign companies are paying morenattention to opportunities in Colombia. Growing interest from multinationalncorporations underscore the progress Colombia has been making.nIn terms of soft drinks, we believe that carbonates will continue tonprovide some of the strongest opportunities. However, as incomes rise,nopportunities in the wider soft drinks area will grow. There is plentynof room for growth across the juice and bottled water segments whilenpremiumisation and rising health consciousness will also be key themesnin shaping the direction of the soft drinks industry.
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