The opening of Shanghai Disneyland placed great expectations on promoting the development of related tourism industries in Shanghai and the Yangtze River Delta region. To understand the impact of Shanghai Disneyland on Shanghai's tourism industry structure,we explored the changes in Shanghai's tourist flow network after the opening of Shanghai Disneyland from the perspective of tourists'digital footprints.First,we collected the ticket purchase and review data for 38 high-star scenic spots in Shanghai from the website of the Chinese online travel agency,Lvmama.We then constructed Shanghai's tourist flow network based on the social network analysis method,using scenic spots as the nodes and the frequency of tourist flow between the spots as the edges.To show the impact of the opening of Shanghai Disneyland on Shanghai's tourist flow network, we compared Shanghai's tourist flow network before and after the opening using the following network indicators:network centralization,degree centrality,closeness centrality,betweenness centrality,and role analysis. We obtained the following findings: (1) Shanghai Disneyland changed the structure of Shanghai's tourist flow network. Before Shanghai Disneyland opened, Shanghai Wild Animal Park and Oriental Pearl Tower were the twin cores of Shanghai's tourist flow network. After Shanghai Disneyland opened, it joined the above attractions in forming the third corner of a core triangle in Shanghai's tourist flow network. The three spots have close connections between them, especially Shanghai Disneyland and Oriental Pearl Tower.(2)Shanghai Disneyland significantly increased the total number of tourists and simultaneously centralized Shanghai's tourist flow network.Most of the popular scenic spots were found to benefit from Shanghai Disneyland,while other scenic spots with few connections to the core scenic spots may risk being marginalized gradually. (3) Shanghai Disneyland has a strong attraction for tourists,but it has a smaller bridging effect than Oriental Pearl Tower and Shanghai Wild Animal Park. In summary, Shanghai Disneyland has a limited capacity for tourist transfer between scenic spots.(4)Shanghai Disneyland has a direct and obvious regional driving effect to Pudong New Area's scenic spots, such as Jinmao Tower and Shanghai World Financial Center. However, it has limited pulling effects to scenic spots in Shanghai's other administrative districts. Comparatively, Oriental Pearl Tower and Shanghai Wild Animal Park's tourist attraction capabilities are not as strong as Shanghai Disneyland's, but these have a better tourist transfer effect to other scenic spots in Shanghai. Based on these findings, we propose three suggestions: i.e., Shanghai could develop its tourism industry around Shanghai Disneyland;each scenic spot should try to build a business linkage with Shanghai Disneyland or use a strategy of differentiation from Shanghai Disneyland in their operations; and the government should guide the promotion of new developments in the Shanghai tourism industry. This paper adopts an innovative method to analyze the impact of Shanghai Disneyland on Shanghai's tourism industry from the perspective of changes in Shanghai's tourism flow network.This study enriches and expands the contents of tourism flow research.Our conclusions could also provide some guidance for the future development of the tourism industry in Shanghai.%上海迪士尼开业被寄予了带动上海乃至长三角地区相关产业发展的厚望.文章采集了驴妈妈平台上海高星景区游客购票点评信息,分别构建了迪士尼开业前后的上海旅游流网络,并采用社会网络分析方法进行分析.研究表明,上海迪士尼开业后,上海旅游的游客数字足迹从以上海野生动物园、东方明珠两者为核心,演变成以上海迪士尼、东方明珠、上海野生动物园三者为中心.上海市旅游流网络集中程度加强,核心与热门景区受益于迪士尼的开业,非热门景区却有边缘化的危险.上海迪士尼带动了浦东新区其他景区的客流,具有较强的区域带动效应,但对其他市辖区景点的辐射能力还较弱.文章首次利用游客数字足迹,从旅游流网络变化的角度分析上海迪士尼对上海市旅游流的影响,丰富和拓展了旅游流研究的内容,同时为上海市旅游产业政策的制定提供参考.
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