杭州河坊街历史街区商业网点业态结构及规划启示

摘要

选取位于杭州清河坊历史街区内的河坊街步行街作为研究对象，采用参与观察法和内容分析法，对河坊街上商业网点的业态结构进行分析。结果表明，河坊街历史街区商业业态以旅游功能为主，网点同类型空间集聚，并与周边商圈有机结合。同时也存在地方表现度不足，商品同质性高，结构相对单一等问题，需要完善业态结构，把控商品质量，挖掘本地文化，以加强自身特色，并为类似景区提供借鉴经验。%This paper studies the structure of commercial networks of Hefang Street which is located in the historic district of Qinghefang in Hangzhou by participant observation and content analysis.The results show that commercial activities of the his-torical block of Hefang Street are mainly oriented to tourism function.The same type of commercial networks show the tendency of spatial agglomeration,organic integrating with the surrounding business circle.There are also some problems about commer-cial activities in Hefang Street,such as the lack of local features,commodities with high homogeneity and the relatively simple structure.Historic streets need to improve the industrial structure,to control the product quality,to explore the local culture,to strengthen their own characteristics,and to provide reference for similar scenic spots.