桂林市区与阳朔空间竞合关系演变：基于旅游形象叠加-遮蔽视角∗

摘要

This paper reveals the evolution of spatial competition-cooperation relationship between Guilin urban area and Yang-shuo County,based on the analytical framework of tourism image synthesis-shielding effect proposed by Yang and Chen (2003). This paper argues that locational integration and differentiated image positioning are the two core variables of the tourism image synthesis-shielding effect.It finds that the images of the two nearby tourism destinations have gradually shifted from shielding to synthesis,the process of which can be adequately explained by integrated location and differentiated image positioning.But due to similar image positioning,image shielding effect may be developed again between the two destinations.Therefore,this paper sug-gests Guilin urban area and Yangshuo County place more emphasis on differentiating their image positioning.%借助杨振之和陈瑾提出的旅游形象叠加-遮蔽分析框架，在对其修正的基础上，实证了桂林市区和阳朔两个近邻旅游地之间空间的竞合关系的演变。认为旅游形象叠加-遮蔽框架需要将交通一体化和差异化形象定位确立为核心变量，这样可以较好地解释近邻旅游地之间旅游形象的互动演变机制。研究发现桂林市区-阳朔两地从早期的形象遮蔽逐步走向了形象叠加，而未来因定位的差异性降低，可能出现形象遮蔽效应。因此建议两地未来要进一步注意差异化形象定位问题。