论施工企业的市场营销

摘要

According to the importance of marketing strategy of oonstruction enterprises, and the features of construction enterprise marketing, it makes a systematical analysis and exgtoration of the ways of construction enterprise marketing, and puts forward suggestions to the market-ing strategies and the detailed measures to support it.%针对施工企业的市场营销策略的重要性,根据施工企业市场营销的特点,对施工企业市场营销的途径进行了系统分析与探索,对应采取的营销战略及其支持战略的具体实施提出了建设性的意见.