Taking the extended billboards as the main research object,from the inheritance of regional culture,urban spatial structure,building facade landscape composition and other points of view,made investigation to Nathan Road and Sai Yeung Choi Street South in Hong Kong Mong Kok,analyzed the influence of outdoor billboards to Hong Kong traditional commercial street area,put forward relevant suggestions and strategies.%以外伸式广告牌为主要研究对象,从地域文化的延续传承、城市空间构造、建筑立面景观构成等角度,对香港旺角的弥敦道及西洋菜南街进行了调查,分析了户外广告牌对香港传统商业街区的影响,并提出了相关改进建议与策略。
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