监理企业的品牌战略初探

摘要

The paper introduces the brand strategies of the inspection enterprises,analyzes the important role of the brand strategies by combi-ning with the current status of the inspection enterprises,and formulates the development measures of the brand strategies in inspection enterpri-ses to establish the brand recognition,improve enterprise management system,and regulate the inspection behaviors.%对监理企业的品牌战略进行了介绍，结合监理企业的现状，对品牌战略的重要作用进行了分析，并制定了树立品牌意识、完善企业管理制度、规范监理行为等监理企业品牌战略的发展措施，以提高监理企业的竞争力。