色彩心理学在儿童家具营销中的应用研究

摘要

从色彩及色彩产生的心理暗示出发，对比了儿童家具与家具之间的色彩变化，研究了色彩心理学在儿童家具营销中的优势，指出色彩通过视觉器官为人们所感知后可以产生不同效果与作用，有助于家具色彩设计的科学化，增加儿童家具的产品附加值，提升产品价值。%Resulting from the color and color psychological hint of,contrasts the child furniture and furniture color changes,the study of color psychology in children’s furniture marketing advantage. It is concluded that the color through the visual organ as perceived by the people can pro-duce different effect,help furniture color design of scientific,children’s furniture products to increase the added value,enhance the value of the product.