This paper introduced the cultural resources,history architecture,folk culture,natural environment of Zhaohua ancient town,analyzed the existing problems in Zhaohua ancient town tourism industry development,and targeted put forward building diversified tourism projects, protection and restoration of ancient buildings,creating characteristic folk culture and other strategies,provided certain referenc for the development of other ancient town tourism industry.%介绍了昭化古镇的文化资源、历史建筑、民俗文化及自然资源,分析了昭化古镇旅游产业发展中存在的问题,并针对性地提出了打造多元旅游项目、保护与修复古建筑、打造特色民间文化等策略,为其他古镇的旅游产业发展提供了一定的参考借鉴。
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