基于TRIZ创新理论的战略定位冲突解决矩阵研究

摘要

利用TRIZ的创新方法与体系对战略定位问题进行研究,分析管理领域冲突与TRIZ理论所研究冲突的差异.选取23个战略冲突参数,确定32个适用于战略定位的基本原理,在此基础上构建适用于战略定位问题解决的冲突解决矩阵.%The paper studies the issue of strategic positioning by TRIZ innovative methods and systems, and analyzes the difference between the conflict of management theory and the conflict of TRIZ theory. It determines the 23 selected strategic conflict parameters and 32 basic principles of strategic positioning. On this basis, the paper builds a problem - solving matrix of strategic positioning for the conflict resolution.