It is urgent and significant to study whether the ceramic industry in Foshan can keep competitive when the industry policy changes in the city and the ceramic the lines shift out of the city. Through analyzing the value chain of ceramic industry, we can estimate its function and choose development strategy. This paper peers into the market demand of this industry , its productive factors, assembled effect of relative industry and the strategy of relative enterprise. And then it proposes the strategy of integrating national ceramic industry , optimizing national ceramic cluster network , upgrading ceramic clusters in China and achieving the goal of changing the homogeneous vicious competition between different clusters into healthy competition among enterprises with competitive advantages.%佛山建陶产业集群在佛山市产业调整中能否保持甚至提升竞争力,对这一主题的研究具有现实的战略意义.通过分析建陶产业价值系统和价值链来评估建陶产业的价值创造功能以及进行发展战略的选择.基于对建陶产业的市场需求、生产要素、相关产业联动效果以及佛山建陶企业战略的"钻石体系"分析,提出佛山建陶集群主导优化、升级全国建陶产业集群网络的战略,实现由国内各集群之间的同质恶性竞争向产业内优势企业之间良性合作、竞争的模式转换.
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