Innovation is an inexhaustible motive force for the prosperity of the country, and is also the life source of the enterprise. However, because of the high risk feature of innovation activities, the enterprise must carry on scientific and effective innovation risk management. On the overview of Bayesian Risk Decision - making theory, we discussed how to use Bayesian Risk Decision — making method for innovation risk management combined with the example of enterprise product innovation, which can provide the reference for the scientific decision - making of enterprise innovation activities.%在对贝叶斯风险决策理论进行概述的基础上,结合企业产品创新实例,探讨如何运用贝叶斯风险决策方法进行定量的创新风险管理,为企业创新活动提供科学的决策依据.
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