东莞动漫产业发展现状及对策研究

摘要

在调研基础上,本文分析了东莞动漫产业发展的主要优势和劣势,并提出东莞动漫产业发展的对策建议,以期能提升东莞动漫产业在国际国内动漫产业价值链中的层次、地位和产业竞争力,走出一条具有东莞区域特色的动漫产业发展之路.%Based on the survey, the paper analyzes the main strengths and weaknesses of Dongguan animation industry. It makes suggestions for Dongguan animation industry development and thus contributes to enhance the level, status and competitiveness of Dongguan animation industry in the international and domestic animation industry value chain.