基于四维度模型的动漫产业服务平台创新策略研究

摘要

As the server in innovative industry cluster, the service ability of platform directly affects the development level of enterprises which engage in production, creative output, cartoon manufacture and the development of animation derivatives. Now the service supply and demand in China' s animation service platform can not be balanced well. The four innovation models of cartoon industry service platform are established based on the four dimension models and the analysis of the reasons behind the disconnected problems in adjustment. The four dimensions consist of new service concept, interaction between enterprises and platform, transmission system, and service technology.%服务平台作为动漫产业集群内的服务角色,其服务能力直接影响了集聚区内从事动漫创意生产、动画制造、衍生品开发等动漫企业的发展水平甚至存亡.分析我国动漫产业服务平台存在服务供给与需求脱节问题背后的原因,在调整服务创新四维度模型基础上建立了动漫产业服务平台创新模型,并针对服务概念、企业与平台交互、传递系统、服务技术四个维度提出服务创新策略.