移动互联网环境下消费者行为研究

摘要

The paper compares with consumer behavior characteristics,influence factors,decision making process and behavior mode in traditional market environment and internet.According to precise interaction,personalized features on e commerce,the paper sums up,summarizes and constructs consumer behavior characteristics,influence factors,decision making process model and behavior model on mobile internet.%比较传统市场环境和传统互联网环境下消费者行为特征、影响因素、决策过程与行为模式,根据移动互联网环境下电子商务精准互动、个性化超强等特征,归纳、总结、构建出移动互联网环境下消费者行为特点、影响因素、消费决策过程模型与消费行为模型.