厦门会议产业综合竞争力的评价研究

摘要

会议产业作为新兴的第三产业,属于朝阳产业,为社会各界关注.通过运用波特钻石理论模型,对厦门会议产业竞争力的影响因素进行分析,并运用层次分析法对各影响因素进行评价,旨在正确评价会议产业的价值,找到提升厦门会议产业综合竞争力的途径.%Conference industry as the tertiary industry,is a sunrise industry and has been concerned to the community.The paper analyzes the influence factors of competitiveness of Xiamen conference industry through Potter diamond theory model and evaluates the factorys based on AHP (Analytical Hierarchy Process) in order to correctly evaluate the value of conference industry.And then it finds the way to promote the comprehensive competitiveness for Xiamen conference indus