利益相关者干预的企业移动商务技术采纳研究

摘要

This article explores factors affecting M-commerce technology adoption of logistics enterprises based on the stakeholders intervention situation.The external key stakeholders intervention are divided into government,the members of the supply chain,competitor intervention.Then we construct a M-commerce technology adoption conceptual mode of lo-gistics enterprises by theoretical derivation approach in order to support the follow-up research .%从利益相关者、制度主义等理论出发，探讨利益相关者干预情境下影响物流企业移动商务技术采纳意向的因素。将利益相关者干预情境划分为政府、供应链成员和竞争者，通过理论推导，提出15个相关假设，构建物流企业移动商务技术采纳的概念模型，以期为后续实证研究提供理论基础。