受线上渠道扩张、读者阅读习惯改变、经营成本上升三重压力影响,近年来实体书店经营业绩受到较大冲击.即便如此,仍有一批书店人不向困难妥协,他们中有些人怀揣希望做出改变,以适应读者对书店的新要求;有些人则为心中的情怀而选择坚守,保持书店传统模样.本文以武汉市30家实体书店为调查对象,选取其中6家典型案例作为描述对象,探明书店人面临困难时期如何为希望而改变,为情怀而坚守.%Influenced by expansion of online channels, changes of readers' reading habits and increment of running cost, bookstore performances suffer great damage. Even though, there are many bookstore owners facing difficult situations. Some of them made changes with hope to adapt to readers' new demand. Some choose to stay put and hold their original bookstores dreams in position to keep unchanged. In order to illustrate how they change or stay in bad times, this paper investigates 30 bookstores in Wuhan and chooses 6 of them as descriptive objects.
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