在"互联网+"背景下,媒介在日常生活和生产活动中不断拓展时空的边界,赋予用户更多的能动性和主体性空间.众筹出版在社会化媒体和移动互联技术发展的过程中出现,为出版业和图书市场提供了新的生产形式和传播渠道.论文以众筹出版为研究对象,梳理积极受众和长尾空间的基本特征,以及二者之间的互动关系,分析积极受众和长尾空间如何对众筹出版产生关键性影响,以解释众筹出版的内在机理,并对存在的现实问题和未来发展进行探讨.%In the context of the Internet Plus, the media continues to expand the boundaries of time and space in daily life and production activities, giving users more dynamic and subjective space. Crowdfunding publishing emerged in the process of the development of social media and mobile internet technologies, providing a new form of production and distribution channel for the publishing industry and the book market. The paper takes crowdfunding publishing as the research object. Based on the analysis of the characteristics of consumers participating in crowdfunding and publishing and the long-tailed space, the paper discusses how they influence the crowdfunding publishing to explain the intrinsic mechanism of crowdfunding publishing.
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