奥德博有声出版公司研究

摘要

Taking Audible Inc., an Amazon.com subsidiary as a case, the paper analyzes the profile of audiobooks’listeners in the United States and introduces the company’s history, then it deeply explores how Audible produces, distributes and promotes its downloadable audiobooks.%以亚马逊旗下的奥德博（Audible）公司为研究对象，介绍美国有声读物的受众特点，梳理奥德博公司的发展历程，并重点对其有声产品开发、发行与推广环节进行深入探究。