我国消费类期刊转型模式研究

摘要

Consumer magazine is the most commercial category in the magazine market. This paper aims to make a conclusion of the four typical mode in the transformation of magazine. They are the extension mode of culture media industry dominated,thecross-border integration mode of cross-border integration dominated, the electronic commerce media mode of vertical community dominated and the mobile platform mode of terminal market dominated. Based on in-depth analysis of the four modes,this paper can provides some useful reference for the transformation of magazine industry.%消费类期刊作为我国期刊市场中最具商业价值的类别，其数字化转型具有十分重要的意义。本文梳理总结我国消费类期刊四种有代表性的转型模式，即以资本战略为主导的跨界整合模式、以文化传媒为主导的产业延伸模式、以垂直社区为主导的电商传媒模式和以终端市场为主导的移动平台模式。通过对这四种模式的深入分析与研究，旨在对期刊行业的转型提供参考与借鉴。