随着信息时代的来临，互联网已成为人们发布和传播信息的主要载体。在社会网络中，信息扩散具有影响范围广、传播速度快等特点。而互联网在为人们的生活提供便利的同时，也产生了诸如网络谣言、网络群体性事件等很多社会问题。针对互联网舆情事件，需要相关部门对其进行有效地归纳、分析、研判、预测，在事件发生伊始就能及时、主动地对其进行响应、干预、引导，从而有效发挥相关部门互联网舆情引导工作的准确度和有效度，最大程度完成互联网舆情导控工作。文章通过研究互联网中的信息传播模型的特征与规律，将理论与实际结合起来，针对互联网中发生的舆情热点事件，研究发现信息在不同社会网络中的传播规律，进而总结舆情导控的方法与策略，具有着重要的理论价值和现实意义。通过对羊群模型、独立级联模型、创新模型、流行病模型等信息传播模型进行实现与研究，把握不同信息传播环境下，信息扩散的方式和特点，并结合现实中经典案例，对舆情导控方法进行研究、分析与总结。%With the advent of the information age, the Internet has become the main carrier to publish and disseminate information. In social networks, the proliferation of information has affected a wide range of transmission speed and other characteristics of the Internet in people's lives to provide convenience, but also created a lot of social problems such as network rumor, network and other group events. Internet public opinion for the event, the relevant departments need to be effective induction, analysis, analyzing, forecasting, at the beginning of the event will be able to timely and proactive response thereto, intervention, guidance, and thus effectively play the relevant departments to guide the work of the Internet public opinion accuracy and validity, the maximum degree of completion of Internet public opinion guidance and control work. By Characteristics and Law of Internet information dissemination model, theory and practice together, against public opinion hot events occur in the Internet, the study found information propagation in different social networks, and then summed up public opinion guidance and control methods and policy, has important theoretical and practical signiifcance. Through the information dissemination model flock model, independent cascade model, innovative models, epidemiological model, etc. Implementation and research, dissemination of information to grasp the different environment, information and diffusion characteristics of the way, combined with the reality of a classic case of public opinion guide control methods of research, analysis and summary.
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