With in-depth development of the new rural construction, rural supermarket has become an integral part of public service facilities in the rural life. It is worth noting that the rural supermarket is not a simple copy and repeat of the urban supermarket. Regarding how to promote rural supermarket health development, the paper analyzes the characteristics and inadequacies of rural supermarket development in the new period, proposes the guidance of site selection and spatial layout strategies, and presents optimal ideas of rural supermarket’s architectural design from plane layout, facade selection, external environment design and interior design. It hopes to inspire development mode of rural supermarket.% 随着新农村建设的深入开展，乡村超市已经成为农村生活中不可或缺的公共服务设施。值得注意的是，乡村超市并不是城市购物超市的简单照搬和重复。本文从促进乡村超市健康发展的角度出发，探析了新时期乡村超市的特点、发展趋势与现状不足，提出了乡村超市的选址引导和空间布局策略，并从平面布局、立面选型、外部环境设计及室内设计指出了乡村超市的建筑优化设计，希望对乡村超市发展模式的开拓有所启发。
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