开放大学价值网络建构及发展策略研究--一个基于利益相关者框架的分析

摘要

As a new type universities providing modern distance education , the open universities are complex organizations consis-ted of multitudinous stakeholders .This article analyzes some different environment changes from the market demand , external competi-tion, information technology and available resources , and proposes that open universities should build diversified value chain based on the perspective of stakeholders .Then this article builds a model of open university value network in which common interests is regarded as the core, value creation as orientation ,strategic objective as guidance .Based on this model, this article puts forward some sugges-tions for the construction and development of open universities , illustrates some strategic and tactical ideas , in order to provide theory reference and decisions pursuant for the development of the china's open universities .%作为一种专业提供远程教育的新型大学，开放大学无疑是一个复杂的利益相关者组织。从市场需求、外部竞争、信息技术、资源情况等不同视角分析开放大学发展的环境变化，主张从利益相关者角度打造多元化的开放大学价值链，构建以共同利益为核心、以价值创造为导向、以战略目标为指引的开放大学办学体系价值网络，使各利益相关者成为实现开放大学战略发展的重要支撑力量。