基于SPSS的网游产品综合潜力评价的数据建模

摘要

采用主成分分析法，以网游产品综合潜力的影响因素为研究对象，借助SPSS软件分析工具，对所涉及的5个变量，经KMO和Bartlett检验，研究提出了包括首登留存率、充值ARPU、千人收益等3个网游产品综合潜力的影响因素，为网游产品的评价提供了科学依据和研究手段。%Using the method of principal component analysis and selecting the influence factors products as the research object, the 5 variables involved are done through KMO and Bartlett test by using SPSS analysis software. The study presents three influ-ence factors of comprehensive potential of online games including first login retention rates, recharges ARPU and income of thousands, and provides scientific basis and research method for the development of online games products.