票价对轻轨分担率的影响研究--以广州市萝岗轻轨为例

摘要

This paper uses multinomial Logit model theory of utility maximization to study the attractions of light rail to passengers under different pricing strategies .Based on the large-scale resident trip survey in Luogang District ,pa-rameters in the model are calibrated .Furthermore ,the occupation rates of four trip modes including car ,electric bicycle , normal public traffic and light rail are analyzed and compared .Finally ,the share rates of various traffic modes under dif-ferent ticket pricing policies are confirmed .%为研究不同的定价策略下轻轨对其影响范围内不同人群的吸引力大小，运用多项 Logit 模型效用最大化理论，并以广州市萝岗轻轨为例，在大量居民出行调查数据基础上，对模型进行参数标定，分析比较小汽车出行﹑电单车、常规公交出行﹑轻轨交通出行4者的效用比，最终确定目标年不同票价政策下各种交通方式的分担率。