社交网站盈利模式与发展探讨

摘要

Along with the expansion of the user scale in social network site, the business value of social network site be-comes increasingly salient, as a result, how to exploit and use it is of significant important. Although there are some revenue mod-els for social network sites at present, such as advertising, web games, virtual goods sales, the profitability and development di-rection of social network site is not clear. Even worse, the homogeneity of social network site has become seriously as the low threshold of entrance, some loyal users will simply fade away. If the social network site operators have high ambitions to sustain-able development, they must learn how to maintain a good customer relationship and do better customer service network, after-wards they can promote the rational exploitation of user resources, and make the joint of capital market to realize benign circle for development.%　　随着社交网站用户规模的扩大，社交网站的商业价值也日渐凸显，对其价值的开发和利用则显得尤为重要。虽然涌现出了如广告、网页游戏、虚拟物品销售等盈利模式的业务，但由于网站对未来的发展不够明朗，盈利效果也并不理想，无法支撑网站的持续发展，同时社交网站领域新加入者增多，网站同质化现象相当严重，网站功能开发无法满足用户不断变化的娱乐需求，用户逐渐消失。社交性质的网站想要获得可持续的长远发展，就必须在维系用户关系、做好网络服务的基础上，将用户关系转化为网站可以开发利用的资源，积极探索稳定可行的盈利模式，并与资本市场进行对接，最终实现良性循环的商业发展。