数字融合视角下的体育文化创新

摘要

体育文化的数字化融合创新以文化的整合为本质，运动美感的艺术提升和文化载体的价值凝练为特征，体育文化的传播、消费与再利用为表现。从满足社会对体育文化需求为核心，提出体育文化数字化融合创新的发展理念。%Sport cultural innovation via digitalized fusion bases its essence on cultural integration, its characteristics on the artistic enhancement of sport beauty and the value refinement of cultural carriers, and its expression on the communication, consumption and recycle of sport culture. By basing the core on satisfying the society’s need for sport culture, the authors put forward ideas for developing sport cultural innovation via digitalized fusion.